We would say the product is everlasting, but what exactly does “forever” mean? :) Noonchi completed the development of its ideal play dough recipe in March 2023, and all of the samples created then still look and smell good, and are still soft to the touch.

The shelf life of the dough from the moment of opening is 6 months, subject to storage rules. We do not recommend extending the product’s life by refrigerating it, since cold changes the dough’s properties, making it hard and crumbly.

 In developing the product, we managed to avoid categories of ingredients such as sulfates, polyethene glycols, mineral and palm oils. As a result, two cups of the identical product may differ slightly in colour, texture, aroma and drying speed. All these variations are due to the inherent instability of natural ingredients.

Noonchi play dough is absolutely safe for handling,  applying to the skin, inhaling its aroma and licking, but no, it is not intended for consumption as food.

In the recipe, we use between 11 and 13% of sea salt and 4% cream of tartar, or kaliumbitartrate (please do not confuse it with the cheaper and synthetic monotartrate). This concentration of salts and acids can cause indigestion in children who eat a large amount of mass (from 500g), and it may lead to dehydration in animals. If a child does swallow a piece, there is no reason to worry—simply have them drink a glass of water. The dough will naturally exit the body of a child or an animal thanks to clay in its composition, which is a natural sorbent. For the same reason, it is not recommended for use by children who have cuts or problematic skin on their hands, as the salt and acids may irritate their sensitive skin.