We would say the product is everlasting, but what exactly does “forever” mean? :) Noonchi completed the development of its ideal play dough recipe in March 2023, and all of the samples created then still look and smell good, and are still soft to the touch.

The shelf life of the dough from the moment of opening is 6 months, subject to storage rules. We do not recommend extending the product’s life by refrigerating it, since cold changes the dough’s properties, making it hard and crumbly.

 In developing the product, we managed to avoid categories of ingredients such as sulfates, polyethene glycols, mineral and palm oils. As a result, two cups of the identical product may differ slightly in colour, texture, aroma and drying speed. All these variations are due to the inherent instability of natural ingredients.

In lighter shades (currently yellow, pink, white and green) you may notice small black dots. Most of these originate from sea salt, some from flour, and some from bentonite clay. These are mineral impurities and insoluble particles.

Creating a clean ingredient composition and minimising the use of plastic were key considerations in the development of our product and brand.

The packaging we use is either reusable or recyclable, or both.

The packaging of our parcels and goods reflects our ethical and considerate approach towards nature and the environment. We ship all items in bubble-free, recycled cardboard boxes. All packaging materials are either compostable or recyclable.

The cups for the dough are made from food-grade plastic. After the expiration date of the dough, they can serve you perfectly in daily life. They are suitable for storing food in the refrigerator, packing lunch for your children, or sharing creams with your girlfriends. However, as with any other plastic, we recommend keeping the cups away from direct sunlight, microwaves, ovens, and dishwashers to prevent the release of substances like bisphenol into the food you will later place in the cup.

Noonchi play dough is absolutely safe for handling,  applying to the skin, inhaling its aroma and licking, but no, it is not intended for consumption as food.

In the recipe, we use between 11 and 13% of sea salt and 4% cream of tartar, or kaliumbitartrate (please do not confuse it with the cheaper and synthetic monotartrate). This concentration of salts and acids can cause indigestion in children who eat a large amount of mass (from 500g), and it may lead to dehydration in animals. If a child does swallow a piece, there is no reason to worry—simply have them drink a glass of water. The dough will naturally exit the body of a child or an animal thanks to clay in its composition, which is a natural sorbent. For the same reason, it is not recommended for use by children who have cuts or problematic skin on their hands, as the salt and acids may irritate their sensitive skin.