Privacy policy
Last updated: 24 August 2026
This Privacy Policy explains how SIA NOONCHI, operating under the brand Noonchi Organics (“Noonchi”, “we”, “our”, “us”), collects, uses, stores and protects personal data when you visit our website, place an order, contact us or otherwise interact with our services.
We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”), applicable Latvian data protection legislation and other applicable laws.
The controller responsible for your personal data is:
SIA NOONCHI
Loču str. 4
Jūrmala, LV-2010
Latvia
Registration No.: 40203489944
VAT No.: LV40203489944
Phone: +371 20510571
Authorized representative: STEFANIJA BOGDANE, Member of the Board
For questions regarding personal data or privacy, you may contact us using the contact details above.
2. WHAT PERSONAL DATA WE COLLECT
Depending on how you interact with Noonchi, we may collect the following categories of personal data:
Information you provide directly
This may include:
- full name;
- e-mail address;
- telephone number;
- billing address;
- delivery address;
- payment and transaction information;
- order information;
- information provided when contacting customer support;
- information submitted through contact forms;
- information provided when requesting a return, refund or replacement; and
- any other information you voluntarily provide to us.
Information collected automatically
When you visit our website, certain information may be collected automatically, depending on your browser and cookie settings, including:
- IP address;
- browser type and version;
- device type;
- operating system;
- language settings;
- approximate location derived from IP address;
- pages visited;
- time and duration of visits;
- referring website;
- interaction with our website; and
- technical information concerning your use of the website.
Some of this information may be collected through cookies or similar technologies. Please see our separate Cookie Policyfor further information.
3. HOW WE USE PERSONAL DATA
We may process your personal data for the following purposes:
Processing and fulfilling orders
Including:
- processing purchases;
- confirming orders;
- processing payments;
- preparing and dispatching orders;
- arranging delivery;
- providing tracking information;
- processing cancellations, returns and refunds; and
- providing customer support.
Communication
We may use your contact details to:
- respond to enquiries;
- communicate about your order;
- provide information concerning delivery;
- respond to complaints;
- assist with returns and refunds; and
- provide other customer service.
Legal and administrative obligations
We may process personal data to:
- comply with accounting and tax requirements;
- maintain legally required records;
- comply with consumer protection requirements;
- respond to lawful requests from authorities; and
- establish, exercise or defend legal claims.
Website operation and security
We may process technical information to:
- operate and maintain our website;
- protect the website from fraud and abuse;
- detect unauthorized activity;
- maintain website security;
- troubleshoot technical problems; and
- improve the reliability and functionality of our services.
Marketing
Where permitted by applicable law and, where required, with your consent, we may use personal data to send:
- newsletters;
- product announcements;
- promotional communications;
- special offers; and
- other marketing communications from Noonchi.
You may unsubscribe from marketing communications at any time by using the unsubscribe link included in the relevant communication or by contacting us.
4. LEGAL BASES FOR PROCESSING
We process personal data only where there is a lawful basis under applicable data protection legislation.
Depending on the circumstances, the legal basis may include:
Performance of a contract
Where processing is necessary to:
- process and fulfil your order;
- arrange payment;
- arrange delivery;
- process returns and refunds; or
- provide services requested by you.
Legal obligation
Where processing is necessary to comply with:
- accounting obligations;
- tax requirements;
- consumer protection legislation;
- legal record-keeping obligations; or
- other applicable legal requirements.
Legitimate interests
Where processing is necessary for our legitimate interests, including:
- website security;
- fraud prevention;
- protecting our business;
- improving our services;
- responding to customer enquiries;
- establishing or defending legal claims; and
- maintaining appropriate business records,
provided that these interests are not overridden by your fundamental rights and freedoms.
Consent
Where required by law, we will ask for your consent before processing personal data for purposes such as certain marketing communications or non-essential cookies.
Where processing is based on consent, you may withdraw your consent at any time.
Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
5. PAYMENTS
Payments may be processed through third-party payment service providers.
Noonchi generally does not have access to your complete payment card details where payment is processed directly by a third-party payment provider.
Payment providers may process your personal data in accordance with their own privacy policies and applicable legal requirements.
We may receive information necessary to confirm and record the transaction, such as payment status, transaction reference and other information necessary to fulfil the order.
6. DELIVERY AND SERVICE PROVIDERS
To fulfil your order, we may share relevant personal data with third-party service providers, including:
- courier and postal companies;
- shipping and logistics providers;
- payment service providers;
- IT and hosting providers;
- e-commerce platform providers;
- accounting providers;
- customer support providers; and
- other service providers necessary to operate our business.
Only information necessary for the relevant service will be shared.
We do not sell your personal data to third parties.
7. INTERNATIONAL DATA TRANSFERS
Some of our service providers may process personal data outside Latvia or the European Economic Area (“EEA”).
Where personal data is transferred outside the EEA, Noonchi will ensure that the transfer is carried out in accordance with applicable GDPR requirements and using an appropriate legal transfer mechanism where required.
This may include:
- an adequacy decision of the European Commission;
- Standard Contractual Clauses;
- another legally recognised transfer mechanism; or
- another lawful basis permitted under applicable data protection legislation.
8. DATA RETENTION
We retain personal data only for as long as necessary for the purposes for which it was collected.
Different categories of information may be retained for different periods.
For example:
- order and transaction information may be retained for as long as necessary to fulfil the order and comply with accounting and tax obligations;
- customer correspondence may be retained for as long as necessary to resolve the relevant matter and defend legal claims;
- information processed for marketing purposes may be retained until you unsubscribe or withdraw consent, unless another lawful basis applies;
- technical and analytics information may be retained according to the applicable service provider's retention settings.
We may retain certain information for longer where this is necessary to comply with legal obligations or establish, exercise or defend legal claims.
9. YOUR DATA PROTECTION RIGHTS
Subject to applicable legal conditions and limitations, you may have the right to:
- request access to your personal data;
- request correction of inaccurate or incomplete data;
- request deletion of your personal data;
- request restriction of processing;
- object to certain processing;
- request data portability;
- withdraw consent where processing is based on consent; and
- lodge a complaint with a competent data protection supervisory authority.
You may exercise your rights by contacting Noonchi using the contact details provided above.
We may need to verify your identity before fulfilling certain requests.
10. RIGHT TO OBJECT TO DIRECT MARKETING
You have the right to object to the processing of your personal data for direct marketing purposes at any time.
If you no longer wish to receive marketing communications from Noonchi, you may:
- click the unsubscribe link in the relevant e-mail; or
- contact us directly.
After your request has been processed, we will stop sending direct marketing communications unless another lawful basis for sending them applies.
11. CHILDREN'S DATA
Our website is intended to be used by adults and purchases should be made by adults.
We do not knowingly collect personal data directly from children for the purpose of allowing them to place purchases.
If you believe that a child has provided personal data to us without appropriate parental or guardian involvement, please contact us.
12. DATA SECURITY
Noonchi takes appropriate technical and organisational measures designed to protect personal data against:
- unauthorized access;
- accidental loss;
- destruction;
- alteration;
- misuse; and
- unauthorized disclosure.
However, no method of transmission or electronic storage can be guaranteed to be completely secure.
13. THIRD-PARTY WEBSITES
Our website may contain links to third-party websites, social media platforms or other external services.
Noonchi is not responsible for the privacy practices or content of third-party websites.
We encourage you to review the privacy policies of third parties before providing them with personal data.
14. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect:
- changes to our services;
- changes in technology;
- changes in applicable legislation; or
- changes in our data processing practices.
The updated version will be published on our website with the relevant “Last updated” date.
15. CONTACT AND COMPLAINTS
If you have any questions or concerns regarding the processing of your personal data, please contact:
SIA NOONCHI
Loču str. 4
Jūrmala, LV-2010
Latvia
Registration No.: 40203489944
VAT No.: LV40203489944
Phone: +371 20510571
You also have the right to lodge a complaint with the competent data protection supervisory authority.